A new technology to provide secure content sharing across multiple devices has been granted a Patent (US Pat No 9660821, issue date May 23 2017). Pushfor is a secure content and messaging platform developed in the UK by security expert (and former hacker) John Safa.
Pushfor is designed specifically for businesses to reduce information security risks, such as data breaches, when sharing business-critical or confidential content both internally and externally. Pushfor enables businesses to take control of their business content, track the content journey and empower users with real-time engagement with content, when they need it and where they need it.
Instead of sending content between people or groups of people, its patented technology projects, or ‘pushes’, content to the recipient’s device, keeping the content securely held on the original server. That means the originating business keeps full control of where and how content is distributed, viewed and used, and you can choose to ‘pull’ the content back from view at any time. It even has built-in security features that mean you can’t screenshot a confidential document or message – if you do, the content is automatically pulled back so you can no longer view it.
Consumer apps are increasingly more common in the workplace as a new generation of employees in the workplace have higher expectations and want levels of agility, speed and convenience typically not provided by in-house IT systems. However, they are causing a massive security and corporate governance headache for businesses. Platforms like WhatsApp use encryption while the message is being sent from one device to another, but there’s no way to control the content once it’s arrived on the recipient’s device. The same with Dropbox – you lose control of what happens to the content once it’s been shared. It doesn’t stay still, but can be passed freely between people outside the business. That means that confidential corporate information can be shared with unauthorised people, downloaded, posted online, screenshot and saved anywhere the recipient chooses. It leaves corporate governance, and poses a real threat to the business.
The traditional method of sending attachments via email is also creating security risks. ‘Sending’ content attachments via email is continually being exposed as not fit for purpose as data breaches and malware attacks are becoming commonplace stories.
John Safa – tech entrepreneur, security expert and founder of Pushfor – came up with a solution. He recognised that as soon as you send information to another person, you lose control of it. The answer? Don’t send it. He created, and patented, the technology to allow messages and content to be projected onto another device, without physically leaving their original location. This process is known as ‘pushing’ content – showing it, without sending it.
In addition, tracking and analytics features mean businesses can keep track of exactly where, when and by whom the content has been seen (and whether any action within the relevant permissions was taken, such as content being downloaded or forwarded, or an attempt at a screenshot), giving the business an accurate audit trail for corporate governance and regulatory compliance requirements.
It can project content of any size or type, i.e. documents, spreadsheets, PDFs, images, videos, to any device – it will automatically resize the content to optimise it for different-sized screens. It is simple to use and doesn’t require any authoring software on the device to view – whatever the content type.
The technology has been three years in the making. It has been developed with ‘security by design’ and usability at its heart. Pushfor was built to meet the requirements of some of the most security-conscious businesses in the world.