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About Pushfor the company

Transforming content distribution for the modern world

Smart People Push

Pushfor is a software product company, established in 2013, with a vision of making content sharing secure in a mobile connected world – hence the development of our flagship product, Pushfor – the brain child of Founder and CTO John Safa.

We at Pushfor believe that the ways in which content is distributed, and security applied to content is going through an evolutionary change.  Sending sensitive and confidential information using traditional methods such as via email attachments are no longer fit for business purpose in this new digital world we live and work in.

Content is also no longer static but fluid. It is critical for business to understand and track entire content journeys to reduce any financial, security and regulatory risk and to measure the effectiveness of content sharing strategies. A smarter approach is required.

Pushfor’s vision is to make PUSH the new SEND

Pushfor’s unique technology enables content to be ‘pushed’ rather than sent. Unlike any other content distribution approach content is never SENT to the device.  That’s why Pushfor is different and that’s why Smart People Push.

Pushfor is issued with the following: Patented U.S. Pat. No. 9660821

Meet the executive team


Mike Williams

Mike has over 30 years’ experience in the software and services industry and was co-founder of two highly successful software companies including edge IPK, creators of leading User Experience Platform, edgeConnect, acquired by Temenos in October 2012.

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John Safa
Founder and CTO

John is a seasoned executive in architecting solutions for desktop, cloud and mobile platforms. Highly entrepreneurial skill-set with 30+ granted patents, raising investment and building and managing international development teams. Founded companies both in Europe and the US. Raised over $70m in venture funding over 18 years.

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Dharmendra Patel
Finance and Strategy

Dharmendra has previously accomplished roles successful in delivering strategic digital solutions and products to the retail, leisure and corporate sectors. Proven track record of implementing strategies on how to monetize digital technology/solutions and advising agencies/brands on the design and implementation of long term product and brand digital strategies.

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Amanda J Steward
VP of Marketing

Amanda has over 30 years of marketing communications and product marketing experience with the last 12 years focused specifically within financial services software. This includes the successful development and execution of a GTM strategy for a start-up company who was subsequently acquired by a global banking and financial services software company.

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